B2B Festival 2026: These are the trends and developments we spotted on the exhibition floor.
Last week, on February 8 and 9, we attended the B2B Festival. At our stand, we guided visitors through various scenarios and showcased how weâre shaping the mobility of tomorrow together. This sparked valuable conversations, new insights, and fresh ideas. And it wasnât just at our standâacross the entire exhibition floor, our Category Management colleagues actively engaged with suppliers and partners to discover the latest innovations. Weâre bringing that knowledge and those opportunities back so we can share them with you. Our account managers also looked back: what caught their attention at our stand? Positive atmosphere at the exhibition and across the market What stood out immediately? The busy, energetic exhibition floor. Everywhere, conversations were happening about opportunities, new products, and collaboration. The overall market sentiment was optimistic. Despite all the changes in the industry, confidence remains strong. Suppliers and dealers are actively moving, looking for ways to strengthen their offerings. This confirms what weâre seeing: micromobility continues to evolve, and together we can accelerate that growth. Different forms of micromobility Elwin BaijlĂŠ, Category Developer at PENDLR, responsible for spotting innovative brands and solutions, saw firsthand how micromobility is maturing. âWhat struck me most is how diverse the range of longtails has become,â Elwin explains. âThese bikes are genuinely taking over the role of a second car. This is no longer a hype, but a structural development.â Folding bikes also stood out. âWithin the first- and last-mile segment, this remains a very interesting category: compact, flexible, and perfectly combinable with a car or public transport.â He also noticed that itâs increasingly not just about the vehicle itself. âItâs about the complete picture. Accessories and supplementary solutions make the difference and give dealers opportunities to truly stand out.â For example, Steco presented a new product that allows an extra child seat to be easily attached to a cargo bike. Beta, a specialist in workshop solutions, also reported that their solutions for cargo bikes and longtails are extremely popular. This highlights how the entire supply chain is moving along with the growth of this category. Growing demand for helmets and lightweight locks Safety was a clear theme at the exhibition. Sander Toenhake, Category Manager at PENDLR, responsible for locks among other things, noticed a strong focus on helmets and innovative security solutions. âYou can see that safety is increasingly becoming a natural part of the buying process,â Sander says. âQibbel introduced a new childrenâs helmet, and many other brands showcased their latest helmets as well. This shows that this category is really evolving.â Lightweight locks were also strongly represented. âBrands are clearly looking for the right balance between high security and ease of use,â Sander explains. He points to the attention around the ABUS Yarnit campaign, but notes that these products were visible throughout the exhibition. âSecurity is becoming smarter and more technologically advanced. That fits perfectly with the growth of e-bikes and other mobility solutions,â Sander adds. Simson rebranding It was clear at the B2B Festival that Simson is taking a new direction. âOur stand was busy nonstop,â says Sander, who is also responsible for Simson at PENDLR. âYou can feel that the market is curious about this move.â Since 1881, Simson has been known for its iconic tire patch kits. However, it turns out that the brand is mainly familiar to older generations. With a refreshed brand identity and a sharpened strategy, Simson is now making the transition from âpartsâ to âproducts.â âThe market is changing,â says Sander. âConsumers are looking for convenience and reliability. With this new direction, Simson positions itself clearly as a partner in complete, sustainable bicycle mobility.â With a focus on a strong supply chain, distinctive products, and close collaboration with dealers and leasing partners, this rebranding is more than just a visual changeâitâs a strategic move toward the future. Bicycle Innovation Awards winners During the festival, the Bicycle Innovation Awards were also presented. The AXA Atlas took home a prize. âThis product really shows how security and ease of use come together,â says Sander. âAnd thatâs exactly what the market is looking for.â In addition, the Lovens Explorer 2 was awarded Cargo Bike of the Year. This e-cargo bike stands out with a one-piece cast frame and luxury features such as heated seats for children. Comfort and functionality clearly come together here. The cargo bike is increasingly developing into a full-fledged alternative to the car, which was clearly visible on the exhibition floor. What stood out at our own stand? At our stand, Roeland Kassies, Account Manager at PENDLR, spent the entire weekend talking with dealers and partners. One thing stood out to him immediately: the strong interest in UTOâs folding bikes. âThey really drew a lot of attention,â Roeland explains. âYou can see that dealers are actively looking for compact and flexible solutions for urban mobility.â The grow-with-me bike and Viciâs new 16-inch model also stood out. âChildrenâs bikes were popular across the board at the exhibition,â Roeland adds. âThis was clearly reflected in the interest for Alpina.â There was also significant attention for innovative accessories from brands such as Kinekt, Ergon, and Optiline. âDealers are increasingly looking for products that allow them to tell a complete story in-store. Itâs not just about one product, but the total concept.â Want to stay up to date with all the trends and developments? What we saw at the B2B Festival is clear: micromobility is maturing, safety is becoming an increasingly important part of the buying process, and accessories are more often making the difference. These arenât isolated trendsâthey are developments that directly impact your assortment, your sales conversations, and your positioning in the market. Thatâs exactly why weâre sharing these insights. So you know where the opportunities lie, from longtails and folding bikes to helmets, lightweight locks, and smart accessories. As a PENDLR customer, youâre not on your own. We keep you informed about whatâs happening, translate market developments into concrete opportunities, and help you act on them today. Do you want to continue receiving these insights and be able to translate them directly into a strong, future-oriented offering? Contact us and become a PENDLR customer today!
Feb 16, 2026
â˘Bram van Duinen
â˘6 min. reading time
Velofollies 2026: three days of micromobility, inspiration, and great conversations
Three days of micromobility, inspiration, and great conversations On January 16, 17, and 18, PENDLR attended Velofollies. And what a weekend it was. For three days, everything revolved around micromobility and the mobility of tomorrow. Normally, Andy Machiels, Jenno Van Heck, and Pascal Vandamme travel to visit dealers and partners across Flanders, but this time it was the other way around: Velofollies brought everyone together. Pascal immediately noticed how special that is. âVelofollies feels like the moment when the sector comes together. You can see what everyone is working on and feel the energy on the exhibition floor.â Jenno adds that itâs precisely this mix that makes it so valuable: âHere, youâre not only speaking with dealers, but also directly with consumers. That provides an incredible amount of insight.â Tomorrowâs mobility in a relatable format During the exhibition, PENDLR once again showcased the Mobility of Tomorrow campaign, translated into a stand concept with relatable scenarios. Not just individual products, but everyday situations that everyone can recognize: On the Move (commuting), Out Together (family trips), and City in Motion (cargo bikes and bakfietsen). According to Jenno, thatâs precisely the strength of the concept. âVisitors see themselves in these scenarios. Itâs not about a bike on a pedestal, but about how you get around every day.â Pascal adds that this naturally sparks conversation: âWe invite people to think about solutions. This way, we show that micromobility works today, not just in the future.â In this way, PENDLR makes the mobility of tomorrow tangible and accessible, together with its visitors. Folding bikes in the spotlight, for both dealers and consumers A standout feature at the stand was the strong focus on folding bikes. Since the beginning of this year, PENDLR has also been authorized to distribute UTO in Flanders, a milestone that was proudly highlighted. Pascal immediately noticed the enthusiasm. âDealers have been positive about UTO for a while, but it was really great to hear directly from consumers what they think.â Jenno noticed something else in particular: âYou can tell that many people are already specifically looking for a folding bike. That knowledge is already there. And together with AurĂŠlien from UTO, we were able to deepen that expertise even further, both with consumers and dealers.â The folding bike proved to be a real crowd-puller. Focus on family trips and outings In addition to commuting, there was a notable focus on family trips and outings. Throughout the exhibition, cargo bikes, longtails, and smart accessories were on displayâa clear signal that micromobility continues to grow. Jenno sees this as part of a broader trend. âItâs no longer just about commuting. Families are really discovering micromobility as a fully-fledged alternative.â This was also evident at the PENDLR stand, where Alpinaâs childrenâs bikes attracted a lot of attention. Pascal particularly noticed the popularity of Vici. âBoth dealers and consumers were very interested in the grow-with-me bike, and the new 16-inch model also received plenty of attention.â Stella beers on the cargo bike Cargo bikes, longtails, and bakfietsen were impossible to miss at Velofollies. According to Pascal, this is not a temporary trend. âThese forms of micromobility are steadily gaining popularity. Thatâs why we deliberately include them in our scenarios.â A great example was the custom Omnium cargo bike by Green Leaf Projects at the stand, fully equipped with complementary brands like Kinekt, Ergon, and Fahrer. Jenno laughs when he recalls it: âAnd yes, that crate of Stella beers definitely drew extra attention. Sometimes itâs nice to just have a little fun.â Looking ahead to the B2B Festival The focus is already looking ahead. On February 8 and 9, PENDLR will present almost the same concept at the B2B Festival. Jenno sees this as a natural next step. âThere, too, we guide visitors through relatable scenarios with solutions that can be applied immediately.â Pascal emphasizes that strong brands play an important role in this. âBrands like Alpina, Ergon, Vici, Spinder, UTO, and Brooks are prominently featured again. This way, we show just how rich and complete the micromobility story is.â In this way, PENDLR works together with dealers, partners, and brands toward one shared goal: making everyday mobility more flexible, efficient, and sustainable.
Jan 26, 2026
â˘Bram van Duinen
â˘4 min. reading time
PENDLR enters into exclusive and sustainable partnership with E-pal
PENDLR is expanding its micromobility range with E-pal, an innovative smart plug that optimises the charging process for e-bike batteries. Thanks to this smart technology, batteries can last up to three times longer, which is good for cyclists and the environment. The collaboration underlines the shared ambition of both brands: to make micro-mobility smarter and more sustainable. E-pal will be available exclusively through PENDLR from November. Smart charging, longer life E-pal has developed a smart plug that can be easily placed between the original charger and the power outlet. Using an intuitive app, the system ensures that e-bike batteries are charged to 75 per cent as standard, significantly reducing wear and tear. Of course, it is also possible to charge to a higher percentage when more range is needed. The app offers features such as charging schedules, a winter mode, insight into charging data and the ability to share plugs within a household. The technology is not only suitable for e-bikes, but also for other light electric vehicles, such as e-scooters and e-mopeds. This makes E-pal a perfect fit for the growth of micro-mobility. Shared vision on sustainable mobility According to Elwin BaijlĂŠ, Category Developer at PENDLR, the collaboration fits perfectly with the company's mission: âWith E-pal, we are adding a product that perfectly embodies what PENDLR stands for: smart innovations that make micro-mobility more flexible, efficient and greener. It is a small innovation with a big impact, both for cyclists and for the future.â Jeroen Huijbers, founder of E-pal, adds: "The idea for E-pal arose from personal frustration. When my own e-bike battery started to deteriorate noticeably after only two years, I knew there had to be a better way. After two years of development, we are proud of a product that helps micro-mobility users get the most out of their batteries without any hassle. In PENDLR, we have found a partner that shares our vision of sustainability and ease of use." Available soon via PENDLR The E-pal smart plug will be available from November via PENDLR. With this, the micromobility partner offers its dealers an innovative solution that contributes to a more sustainable way of travelling. âAt PENDLR, we believe that innovation and sustainability go hand in hand. Technologies such as E-pal show that smart design can really make a difference in the lifespan of components,â says Elwin. âE-pal not only aligns with our sustainability goals, but also offers real added value for both dealers and end users. Together, we are making daily travel more flexible, efficient and greener.â
Oct 28, 2025
â˘Bram van Duinen
â˘3 min. reading time
Back to school with the right bike accessories
The new school year is approaching, and for many students, this means cycling to school every day. As a dealer, you want to provide your customers with the best products for these commutes. PENDLR helps you with a wide range of cycling accessories that make daily transportation for students more flexible, efficient, and greener. AXA: Carefree School Commute Safety is a top priority, especially for students who cycle to school every day. AXA offers robust chain locks that effectively protect your customers' bikes from theft. Sander Toenhake, category manager at PENDLR and responsible for the bike lock product category, says the following: "With AXA, our dealers can offer their customers reliable and durable chain locks, allowing them to park their bikes worry-free at school," says Sander Toenhake, category manager at PENDLR and responsible for the lock product category. "Bikes are a daily means of transportation for students, and we understand how important it is for them to leave their bikes safely behind. AXA provides not only top-quality theft protection but also user-friendly and sustainable solutions that make the cycling studentâs life a lot easier. With these locks, students can rest assured that their bike is well protected, contributing to a worry-free cycling experience both on the road and at school." Urban Proof: Combining Style and Functionality Urban Proof offers a wide range of practical and stylish cycling accessories that make the daily ride to school easier. Think of sturdy bike baskets and handy bike bags that ensure students can transport their belongings safely and dryly. "Urban Proof provides our dealers with the opportunity to offer students practical cycling accessories that make their daily ride to school much easier," explains Frank Bronkhorst, category manager at PENDLR and responsible for bike baskets and bags. "With the sturdy baskets and handy bags, students can safely and dryly carry their belongings, and with the fashionable bags, they immediately have a trendy school bag. It's the perfect combination of style and functionality in these cycling accessories that ensure a carefree ride to school." Insight Almost 80% of high school students cycle to school every day, according to figures from DUO. These statistics highlight the popularity of cycling among students. Since high schools are often located a few kilometers away, and students are often loaded with books, laptops, and gym clothes, there is high demand for practical cycling accessories that make biking more comfortable and easier for this target group. Consider a handy front and rear rack or a stylish bag where they can carry everything, both on the way and at school. Steco: Practical and Safe on the Go Steco offers practical accessories such as rain covers for backpacks, battery locks, and front racks, which are perfect for students who bike every day. These products not only contribute to a more comfortable ride but also increase safety, regardless of the weather or the amount of gear. Frank, who is also responsible for Steco, explains: "Steco offers a wide range of practical accessories that make the daily ride to school much more flexible, efficient, and greener. Think of the front or rear rack, allowing students to carry their belongings practically and comfortably. Products like the battery lock and the rain cover for the backpack ensure that the ride to school is not only comfortable but also that students can spend the day at school worry-free." Vici: The 3-in-1 Growth Bike for Students The Vici 3-in-1 growth bike is ideal for young children taking their first steps in preschool. This bike grows with the child, ensuring they always have the right size. The Vici offers a safe and sustainable way to learn cycling through different stages. It is an ideal option for parents investing in a durable bike that will support their child's cycling adventures for years to come. Ready for the School Year? Are you ready to provide your customers with the best cycling accessories? Become a PENDLR customer and add these top brands to your product range. Together, weâll make the new school year a success!
Aug 5, 2025
â˘Bram van Duinen
â˘4 min. reading time
PENDLR and PCS Fietsspecialist: United in a fast-moving market
Recently, we visited PCS Fietsspecialist, where we spoke with father and son Remco and Sander Steinz. About 45 years ago, Remco started a bike shop together with his parents and brother. Today, his son Sander is also active in the business and has been running his own store under the same name for five years. Although they each have their own physical location, they work closely together. We talked to them about their early years in the bicycle industry, their strong family bond, their vision on the evolving market, and their long-standing partnership with PENDLR. From Vinyl Records to Bicycles PCS Fietsspecialist was founded in the 1980s, when Remco and his family decided to open their own store. âWe actually had no experience with bicycles,â Remco recalls with a smile. The original product range was far from traditional: customers could buy not only bicycles, but also vinyl records, jeans, and mopeds. That unusual mix formed the foundation of the family business PCS Fietsspecialist has become today. The early years were challenging. With limited resources and knowledge, the family built up the shop step by step. They took turns working in the store while juggling other obligations. Remco and his brother were still in school, and their parents also had jobs on the side. The inventory was small, so creativity was essential. âIt was a real balancing act back then,â Remco says. But through perseverance and determination, PCS Fietsspecialist quickly grew into a trusted name in the region. âWe started with an American concept: we sold vinyl records, jeans, and of course mopeds and bicycles.â From Global Events Back to the Shop Sander grew up surrounded by bikes, but initially chose a different path. He found his passion in the event industry and traveled the world organizing large-scale events. When the COVID-19 pandemic brought that sector to a standstill in 2020, it created an opportunity for reflection. âIt felt like the natural moment to step in,â says Sander. With fresh eyes and new experience, he brought immediate innovation to the business. He gave the store a modern look and shifted focus toward high-quality electric bikes. âE-bikes are really exciting these days,â he says enthusiastically. âThe technology and possibilities are vast, and thatâs what I find fascinating.â Tradition and Future: Father and Son at the Helm The relationship between Remco and Sander is a balance of experience and innovation. While Remco is a bit more cautious these days, Sander looks ahead and thinks strategically about the next steps. That sometimes leads to different approaches, but itâs exactly this dynamic that gives them strength. âHeâs often still focused on this year, while Iâm already thinking about next year,â Sander jokes. Still, there's a lot of mutual respect. Sander appreciates the strong foundation his father laid: âBecause of that groundwork, I was able to make big strides quickly.â At the same time, Remco sees much of himself in his son: âIâve become a bit more reserved, but sometimes he has to experience things for himself. Thatâs how it went between me and my parents too.â They admit that work and private life often blend together in a family business. âSometimes we have to remind ourselves not to talk about work at Christmas,â Sander laughs. Cycling Is Becoming a Complete Lifestyle One major trend Remco and Sander have noticed is the growing demand for accessories. As cities become more crowded, more people are leaving the car behind and using bikes as their main form of transportation. This brings new customer needs. Cyclists are looking not only for a good bike, but also a complete setup that fits their daily routines. âWeâre seeing more demand for full packages,â Sander explains. âA premium pannier bag for groceries, a stylish helmet for added safety, a reliable lock, a mirror for city traffic. People increasingly see their bikes as a true alternative to the car.â Remco adds that the shift toward electric bikes is accelerating this change. âPeople want to invest in quality, including accessories that make riding even more comfortable.â âThereâs more to it now. Customers donât just want a good lock and a nice bag â accessories like mirrors and helmets are becoming more and more popular. Itâs really turning into a total package.â A Partnership of Over 25 Years Remco has been working with PENDLR (formerly Kruitbosch) for over a quarter of a century, and that long-standing partnership has proven invaluable. âWeâve been working with PENDLR for more than 25 years, and weâve always been satisfied,â he says. âThey deliver what we need and are reliable.â When Sander joined the company later, it was a natural choice to continue the collaboration. âContinuing with PENDLR was an easy decision,â he explains. âWhen you see how well everything runs and how much trust there is, thereâs no reason to question it.â What makes this partnership so strong is the consistency and reliability that PENDLR offers. Their product range is not only broad and up to date, but almost always in stock. âWhat we need is simply available,â Sander says. âThat might seem obvious, but during busy periods it really makes a difference.â âWeâve been working with PENDLR for more than 25 years, and weâve always been satisfied.â A Future Full of Ambition Looking ahead, Sander has big plans. He wants to continue innovating, with a strong focus on service, quality, and customer experience. One of his ideas is to open a larger, joint store where all locations come together. Remco looks to the future with confidence. He is gradually stepping back, but remains involved in the business he helped build. âItâs great to see how Sander is charting his own course and shaping the future of the company.â PCS Fietsspecialist shows the power of a family business where tradition, innovation, and passion go hand in hand. With a focus on quality, service, and progress, father and son continue building a bright future â together.
Jul 27, 2025
â˘Bram van Duinen
â˘5 min. reading time
We make the daily commutes in and around the city more flexible, efficient and green. We are your partner in micromobility.
