Today is Recycling Day! To mark this special occasion, we visited Schwalbe to learn more about their pioneering recycling program for both inner and outer bicycle tires. Schwalbe, a partner of PENDLR, has been working for years to make its production process more sustainable and to close the material loop. We spoke with Maiko Bakker and Elisa Treling about Schwalbeâs ambitions and the challenges they face along the way. Sustainability as a Core Value "We have always been a manufacturer of bicycle tires, nothing more, nothing less," says Maiko. "Since we donât have a large investment company behind us and focus solely on bicycle tires, we can truly be pioneers in sustainability." The first steps towards recycling were taken as early as the year 2000. "That was when we first started exploring what we could do with the waste streams of bicycle tires. Since a bicycle tire is made of many materials and naturally wears down with use, the remaining material is less pure. This makes reuse more challenging." Innovative Recycling Solutions The first recycling attempts involved compressing tires into rubber mats, like those used in bike workshops and gyms. "That was a great first step, but it was still just âdowncycling.â We wanted to go further." In 2010, Schwalbe introduced a key innovation: a puncture protection layer made from recycled latex. "At that time, we were not yet able to use high-quality recycled rubber for the tread, but we could use it for the puncture protection layer. Today, this layerâone-third of which is made from recycled latexâis found in our most popular tires, such as the Marathon and Energizer Plus." The Major Breakthrough: Recycling Inner Tubes A major breakthrough came in 2015 with the recycling of inner tubes. "Inner tubes are ideal for recycling because they are made entirely of butyl rubber," Maiko explains. "We remove the valves, which can be fully reused, and the rubber is devulcanized so that we can create new inner tubes." The process starts at bicycle shops and dealers. "Dealers collect the inner tubes and can send them to us free of chargeâwe cover the shipping costs," says Elisa. "All the inner tubes are then stored in large containers in Germany before being shipped back to Indonesia for recycling." The program grew rapidly. "In the Netherlands alone, we now recycle about 400,000 inner tubes per year! What I personally find amazing is how skeptical dealers were in the beginning. âIâll just throw them away,â we often heard. But now, nearly 1,300 dealers actively send in tubes. If our recycling portal goes down, our inbox floods with messages," Maiko laughs. The Benelux is not the only region where Schwalbe runs this program. "We are active all across Europe, as well as in the US and the UK, and we are constantly looking for opportunities to expand." Outer Tires: The Biggest Challenge Recycling outer tires turned out to be an even bigger challenge. "An outer tire consists of multiple materials, including rubber, steel, and chemical additives. You canât recycle something that is made up of so many different components," Maiko explains. "Thatâs why we partnered with Pyrum Innovations. Together, we developed a process in which outer tires are shredded and the raw materials are separated again." Once collected, the outer tires undergo a process that recovers gas, oil, textiles, steel, and Carbon Black. Carbon Black is then used in the production of the Green Marathon, which is made from 100% Fair Rubber, 99% free of harmful substances, and consists of 80% recycled and renewable materials. In Germany, the recycling of outer tires has already been a great success, and we hope to introduce it in the Netherlands in the coming years. From Recycling to Conscious Material Choices Beyond recycling, Schwalbe is also critically assessing the origins of its raw materials. "For coffee and chocolate, Fairtrade certification has been around for years, but for rubber, it didnât really exist. There was a small organization called Fair Rubber, but only a few small players were involved. We decided to join Fair Rubber, and now we pay producers 150% of the global market priceâprovided they meet fair production standards. Today, 70% of our production carries the Fair Trade label, and our goal is to reach 100% by 2030." A Taste for More Schwalbe is committed to embedding sustainability even further into the cycling industry. "The strongest part of our story is that this is not just a marketing gimmick. Every sustainable product we introduce has the same price as its predecessor. We only sell the sustainable version. We want recycling and sustainability to become the norm, not the exception." "It should be as natural as collecting and returning glass bottles or batteries." With millions of tires already recycled and a growing international network of sustainable dealers, Schwalbe is proving that a circular economy in the cycling industry is possible. "Weâre only at the beginning of whatâs possible, and we are determined to push even further." Working Together for a Sustainable Future Schwalbeâs innovative recycling programs demonstrate that true sustainability is achievable in the cycling industry. By continuously investing in circular solutions, they prove that sustainability does not have to come at the cost of quality or affordability. At PENDLR, we share the same vision: a cycling world where reuse and recycling are the standard. Thatâs why weâre proud to partner with Schwalbe. Together, we are making daily mobility more flexible, efficient, and green!
Mar 17, 2025
â˘Bram van Duinen
â˘5 min. reading time
On March 8, 2025, it was International Women's Dayâthe perfect moment to highlight a female entrepreneur. And who better than Sylvie from Madame VĂŠlo? The name says it all: Sylvie has been passionately working on bicycles for 25 years. Where It All Began Her journey in the bicycle industry started in 2000 when her then-boyfriend opened a moped shop. Sylvie joined the project, on the condition that bicycles would also be sold and maintained. âIt was the golden age for mopeds, but I felt their popularity would decline.â After gaining the necessary training and experience, Sylvie became a fully qualified bicycle mechanic. Four years ago, she opened her own shop: Madame VĂŠlo, located on Gentpoortstraat in Bruges. "The name, of course, comes from French, but in the Bruges dialect, these words are also commonly used. By now, people simply call me Madame VĂŠlo, and I love it!" A Complete Range for Every Cyclist At Madame VĂŠlo, the focus is entirely on electric bikes, speed pedelecs, and electric folding bikes. She has deliberately removed traditional city bikes without electric assistance from her assortment. The collection of accessories is carefully curated and perfectly matches the bicycles available in the shop. âLocks and panniers are the most important additional purchases, and Iâve noticed a significant increase in demand for helmets. Awareness around this is growing rapidly!â Developments in Micromobility Sylvie sees the bicycle industry evolving but also recognizes significant challenges. She believes there is work to be done both in terms of regulations and technology. "A lot still needs to change at the government level. Take speed pedelecs, for example: they simply donât have a proper place in traffic. They donât fit on the bike path, but they also donât belong on the roadway. Yet, hardly anyone is thinking about this, even in new developments." According to Sylvie, this creates a dangerous and illogical situation. âHow does it make sense that speed pedelecs have to share the road with pedestrians, children on bikes, scooters, and cargo bikes? There is an urgent need for better infrastructure and clear regulations.â Besides challenges in traffic infrastructure, Sylvie also sees opportunities within the bicycle industry itself, particularly in battery technology. "The bicycle industry has already made huge strides, but batteries can and must continue to evolve. A bike battery has to endure a lot: it needs to be as compact and stylish as possible to match the bike, but this often comes at the cost of performance and durability." Still, she is optimistic about the future. "I expect breakthroughs in this area in the coming years. There is still a lot of potential in battery technology, and it could have a major impact on the bicycle sector." The Strength of Madame VĂŠlo In an era where large chains and online shops are expanding, personal service is becoming increasingly important. This is where Sylvie truly stands out. "I know every customer and understand exactly what they need. Whether they call or walk in, they always get me on the line or face-to-face. I sell the bikes myself, repair them myself, and personally answer all their questions." This direct, trustworthy approach ensures that customers always know what to expect. It also allows her shop to provide that extra level of service. "That is becoming increasingly rare in all sectors nowadays. But a bicycle is a product that requires intensive service. You also need to be able to solve any issues from the manufacturer. Thatâs why I know every product in my store inside and out." A Source of Inspiration At home, Sylvie has clearly passed on her passion for a hands-on profession. Her eldest daughter will start higher education next year and, like her mother, does not want a desk job. âShe wants a career where people think: wow, a woman doing that?!â This makes Sylvie a source of inspiration for her daughter and for other women who want to stand out in traditionally male-dominated professions. Finally, Sylvie shares a golden tip for bicycle mechanics: âI recently got a brake bedding machine, and itâs truly worth its weight in gold. Once you have one, you canât live without it!â PENDLR: the partner in micromobility At PENDLR, we share the vision of Syl from Madame VĂŠlo: personal service and a passion for quality are key. As an entrepreneur, Syl knows better than anyone how important it is to constantly innovate and respond to her customers' wishes. Would you like to take your passion for bicycles and customer-oriented service to the next level? Or would you like to buy a brakeman yourself? Become a customer at PENDLR and discover how we can support your business with more than 23,000 products, 160 top brands and reliable service.
Mar 9, 2025
â˘Bram van Duinen
â˘4 min. reading time
Today is Maximum Speed Day! While you might initially think of car traffic, speed is also playing an increasingly important role in micromobility. With the rise and growing popularity of new forms of micromobility, different types of vehiclesâeach with varying speedsâare increasingly sharing the same roads and bike lanes. Additionally, cities continue to grapple with a complex mix of motorized traffic and micromobility. So how do we ensure that all these modes of transport can coexist safely and efficiently? Micromobility: Faster Through Smart Infrastructure Cities like Amsterdam have taken steps to improve traffic flow for cyclists. One example is the âknipâ in Weesperstraat, where the street was temporarily closed to through car traffic. This measure resulted in an 18% reduction in car traffic and improved the area's livability and air quality. Such initiatives help reduce congestion and allow cyclists to reach their destinations more quickly. Read more on indebuurt.nl Challenges of Varying Speeds on the Bike Path With the rise of e-bikes and speed pedelecs, new dynamics are emerging on bike paths, particularly regarding speed differences. While a regular cyclist rides at an average speed of 15 to 20 km/h, e-bikes easily reach 25 km/h, and speed pedelecs can go up to 45 km/h. These differences can create tensions and unsafe situations on busy bike lanes. In Amsterdam, a pilot program is underway where faster cyclists, such as speed pedelecs and high-speed e-bikes, are redirected to the roadway instead of the bike path. Early results show that many cyclists view this change positively: bike paths feel safer and more comfortable, while fast-moving cyclists benefit from better flow on the road. Read more on amsterdam.nl Belgium is also working on solutions. Special traffic signs have been introduced to indicate whether speed pedelecs are allowed on bike paths or must use the road. This clear regulation helps cyclists understand where they belong, reducing confusion and improving safety. Read more on wegenenverkeer.be Micromobility as the Key to Accessible Cities While speed is an important factor in mobility, the real focus should be on efficiency, safety, and sustainability. Micromobilityâincluding bikes, e-bikes, speed pedelecs, and shared scootersâoffers solutions that not only reduce travel time by avoiding congestion but also contribute to a healthier and cleaner urban environment. By investing in infrastructure improvements, such as wider bike lanes, smart traffic lights, and low-traffic zones, cities can make micromobility safer and more attractive. At the same time, clear regulations are essential to managing speed differences on roads and bike paths. Initiatives such as speed zones, dedicated signs for speed pedelecs, and pilot projects that relocate faster cyclists to roadways demonstrate how cities are adapting. Stay Ahead of the Future of Mobility with PENDLR The way we move is changing rapidly. Whether itâs the role of speed in micromobility, smart infrastructure, or the latest innovations in bike parts and accessoriesâPENDLR keeps a close eye on these developments. Would you like to gain more insight into how micromobility is shaping urban transport? Or are you looking for high-quality bike parts and accessories to provide the best service to your customers? Become a PENDLR customer today! Together, we can make daily commutes more flexible, efficient, and sustainable!
Mar 4, 2025
â˘Bram van Duinen
â˘3 min. reading time
At PENDLR, weâre always on the lookout for brands that seamlessly blend innovation, sustainability, and style. Thatâs why weâre thrilled to announce our latest collaboration with CHPO, a brand that not only crafts high-quality sunglasses but also places a strong emphasis on sustainability and social responsibility. Whether you're cycling to work, adventuring in the mountains, or simply enjoying a relaxing ride through the city, CHPO sunglasses are designed to be your perfect companion. The Perfect Sunglasses Picture this: you're cycling through the city in the morning, the sun is just peeking over the horizon, and you have a busy day ahead. You want to protect your eyes, but you also want to look good while gliding through traffic with ease. Thatâs where CHPOâs cycling sunglasses come into play. CHPO offers a wide range of unisex sunglasses that are perfect for every cyclist. Whether youâre cruising through the city, conquering a mountain trail, or commuting to work daily â these sunglasses provide not just protection but a timeless, stylish look. Plus, with frames made from 100% recycled plastic, youâre also making a conscious decision for the environment. Why CHPO? What sets CHPO apart? It starts with their unique blend of style and functionality. They design sunglasses that are not only comfortable and lightweight but also offer protection from harsh sunlight and strong winds. Theyâre ideal for cyclists who want clear vision without compromising on a fashionable look. Sustainability isnât just a buzzword at CHPO â itâs at the core of everything they do. The sunglasses are made from recycled plastic, and even the cases and packaging are eco-friendly. This transforms plastic waste that would otherwise pollute our oceans and landscapes into stylish, high-quality sunglasses. Moreover, CHPO offers an array of lenses, from photochromic to contrast-enhancing glasses, ensuring that you always have optimal visibility, no matter the weather. Whether you're cycling under the blazing sun or facing a cloudy day, there's a pair of sunglasses that perfectly suits your ride. A More Sustainable Choice What truly sets CHPO apart is their unwavering commitment to sustainability. They ensure that every detail is thought through when it comes to environmentally friendly choices: Recycled Materials: Not only the frames but even the cases are made from recycled PET bottles. Sustainable Packaging: The plastic bags used in the packaging? They're completely biodegradable and made from corn. Collaboration with CleanHub: CHPO is actively working to combat ocean plastic pollution and supports communities in the fight against pollution. A Brand with a Mission CHPO is more than just a sunglasses brand. Founded in Sweden in 2013 and inspired by skateboarding, music, and art, CHPO stands for accessible design and social responsibility. Their motto, "Made for Everywhere," underscores their vision: high-quality, stylish products for everyone, without compromising on ethics and sustainability. Furthermore, CHPO is dedicated to creating a more equitable society and actively speaks out against racism, homophobia, and gender discrimination. Each season, they partner with non-profits and charitable organizations, donating 100% of the profits from selected collections to social causes. PENDLR & CHPO: A Sustainable Adventure Together Our partnership with CHPO is more than just a stylish collaboration â itâs a shared vision for a more sustainable future. With these sunglasses, weâre not only offering you optimal protection and comfort, but also empowering you to make mindful choices. So, are you ready to hit the road in style and responsibly with CHPO? Join us at PENDLR today!
Feb 18, 2025
â˘Bram van Duinen
â˘3 min. reading time
Winter requires extra preparation for cyclists: dark days, wet roads, and chilly temperatures make every ride more challenging. As a bike shop, you have the opportunity to help your customers ride safely and comfortably with the right products. At PENDLR, we understand these challenges better than anyone, which is why we offer a wide range of brands and products that make winter cycling easier. Weâre excited to share them with you! Inspire your customers to gear up for winter and add these essentials to your selection. Together, we can make winter rides safer and more enjoyable! Stay Safe with AXA Lighting Safety starts with visibility, especially during the dark winter months. Reliable lighting is essential for both being seen by others and seeing the road ahead clearly. AXAâs dependable lighting ensures your customers are safe and visible on the streets. Now is the perfect time to restock and help your customers stay safe on the road! Stand Out with ABUS Reflective Wear The Reflective Wear collection by ABUS is a beacon of safety innovation. From vests for adults and children to covers for backpacks and bags, as well as reflective straps and extra lights, ABUS offers an impressive range of visibility-enhancing accessories. Integrated reflectors are a simple yet effective way to improve safety and increase visibility in traffic. Plus, the materials provide excellent protection against rain and wind, ensuring comfort and functionality. Stylish and Practical with Basil Winter weather often brings unexpected rain or snow showers. But thatâs no reason to leave your bike at home! Basilâs extensive range of bike accessories is designed to keep all your essentials 100% protected from water. From stylish bags to practical covers, Basil ensures your customers are ready to ride, no matter the weather. Schwalbe Marathon 365: Year-Round Grip and Durability The Marathon 365 is the ultimate tire for commuters who demand safety and grip in all conditions, year-round. Featuring the Addix 4-Season compound and a unique tread profile, this tire maintains superior grip on wet, icy, and snowy surfaces while still providing smooth performance in dry conditions. With its excellent puncture protection, thanks to the Greenguard anti-puncture layer, the Marathon 365 is also approved for use on speed pedelecs. Warmth and Visibility with Weathergoods Sweden Weathergoods reflective gloves are a perfect blend of warmth, comfort, and visibility. These windproof gloves are designed to offer excellent flexibility and finger mobility, making them ideal for e-bike riders. Crafted from highly reflective silver fabric, the Luna Reflective gloves ensure your customers stay warm, comfortable, and visible, even on the darkest winter days. Will you help your customers travel safely and comfortably? Are you interested in these brands and products? Become a customer of PENDLR via the button below! Together, we will make traffic safe.
Jan 6, 2025
â˘Bram van Duinen
â˘3 min. reading time
Daily travels in and around the city more flexible, efficient and green. We are your partner in micromobility.
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